Style Guide

The "Not So Formal" Styling Guide

Linen is meant to move with you, not restrict you. Whether you’re going for that "tucked-in-and-polished" look or the "just-rolled-out-of-a-European-summer" vibe, here’s how to find your perfect fit.

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1. Choose Your Vibe

We’ve designed our shirts with a Relaxed Modern Fit. Here’s how to pick your size based on how you want to wear it:

The Standard Look:
Order your usual size. It’ll be breathable, comfortable, and sit just right on the shoulders.

The Streetwear Look:
Size up once. This gives you that extra drape and "oversized" aesthetic that looks killer with wide-leg trousers or shorts.

The Sharp Look:
If you prefer a closer fit for formal events, size down. (But remember, linen doesn't stretch, so don't go too small!)

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2. Fit Breakdown

The Collar:
Designed to be worn open. It’s structured enough to look neat but soft enough to stay comfortable all day.

The Fabric:
Our linen-blend is pre-washed to minimize shrinkage, but since it's a natural fiber, treat it with love.

The Length:
We’ve cut these slightly longer so they stay tucked in if you're being "Semi-Formal," but look clean and curved when worn untucked for the "Not So Formal" days.

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3. Quick "Not So Formal" FAQ

What if I’m between sizes?
If you like to breathe, go up. If you like to show off the gym progress, go down. When in doubt, size up — linen looks better a little loose.

Will it shrink?
We use high-quality blends, so shrinkage is minimal (less than 2–3%) if you wash with cold water. Avoid the dryer unless you want a shirt for your cat.

Does it wrinkle?
Yes. It’s linen. Those wrinkles are a "style choice." They say, "I have better things to do than iron.